Privacy policy
Last Updated: December 8, 2025
Bad Beat Basement (“we,” “us,” “our”) operates this store and website, including all related information, content, functionality, tools, products, and services (collectively, the “Services”), to provide you with a personalized shopping experience. Bad Beat Basement is powered by Shopify, which enables us to deliver and improve the Services.
This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you access or use the Services, make a purchase or other transaction, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices it describes.
1. Personal Information We Collect or Process
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information that cannot reasonably be used to identify you.
Depending on how you interact with our Services, and where you live, we may collect or process the following categories of personal information:
• Contact Information
Name, billing address, shipping address, phone number, email address.
• Financial and Payment Information
Credit and debit card information, payment method details, transaction records, confirmations, and other payment-related data.
• Account Information
Username, password, authentication details, preferences, and account settings.
• Transaction Information
Items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled; past transactions.
• Communications
Information you provide when contacting us (e.g., customer support inquiries, order questions, feedback).
• Device Information
Information about your device, browser, operating system, network, IP address, and other unique identifiers.
• Usage Information
Information regarding your interactions with the Services, including browsing behavior, timestamps, referring URLs, and navigation patterns.
2. Sources of Personal Information
We collect personal information from:
• Directly from You
When you create an account, make a purchase, use the Services, communicate with us, or otherwise provide personal information.
• Automatically Through the Services
Through your device, browser, and interactions with the Services, including via cookies, analytics technologies, and similar tools.
• Service Providers
Third parties we engage to support our operations (e.g., payment processors, analytics providers, hosting partners).
• Business Partners and Third Parties
Including marketing partners, advertising partners, and social media platforms (subject to their own privacy policies).
3. How We Use Personal Information
How we use your personal information depends on your interactions with the Services. We may use your personal information for the following purposes:
• To Provide, Customize, and Improve the Services
This includes processing payments, fulfilling orders, managing your account, assisting with shipping, handling returns or exchanges, providing personalized product recommendations, enabling reviews, and improving site functionality.
• Marketing and Advertising
We may send marketing communications by email, SMS, or other channels, and deliver personalized advertisements on our website or third-party sites, based on your browsing or purchase history.
• Security, Fraud Prevention, and Safety
To verify your identity, secure the Services, detect and prevent fraud or malicious activity, and ensure safe transactions. You are responsible for safeguarding your account credentials.
• Customer Support and Communication
To respond to inquiries, provide assistance, and maintain our relationship with you.
• Legal and Compliance Obligations
To comply with applicable laws, respond to legal requests (e.g., subpoenas or government inquiries), participate in investigations or litigation, enforce our policies, and protect our rights and the rights of others.
4. How We Disclose Personal Information
We may disclose personal information to third parties under the following circumstances:
• Service Providers (Including Shopify)
For services such as hosting, payment processing, order fulfillment, customer support, analytics, IT services, and shipping.
• Business and Marketing Partners
To deliver advertising and marketing services. Shopify may support personalized advertising across merchants based on online activity. These partners will use your personal information according to their own privacy policies.
• At Your Direction or With Your Consent
Including when using social media integrations, shipping services, or other voluntary features.
• Affiliates and Corporate Entities
Within our business group for internal purposes consistent with this Privacy Policy.
• In the Event of a Business Transaction
Such as a merger, acquisition, asset sale, restructuring, bankruptcy, or similar event.
• Legal, Regulatory, and Safety Purposes
To comply with legal obligations, protect our operations, enforce our policies, and safeguard rights, property, and safety.
5. Relationship With Shopify
Our Services are hosted by Shopify. Shopify collects and processes personal information about your use of the Services to operate and improve its platform.
Certain enhanced Shopify features use data derived from your interactions with our store, other Shopify merchants, and Shopify itself. In these cases, Shopify acts as the controller of such data and is responsible for responding to your rights requests regarding Shopify-controlled information.
For details on how Shopify processes personal information and your rights, please review the Shopify Customer Privacy Policy:
https://privacy.shopify.com/en
6. Third-Party Websites and Links
The Services may contain links to third-party websites or platforms not operated by us. We are not responsible for the privacy practices, security, accuracy, or content of such third-party sites.
Information you share in public or semi-public areas (including social media) may be visible to other users and third parties. Inclusion of links on our Services does not imply endorsement unless explicitly stated.
7. Children’s Data
The Services are not intended for use by children and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction.
If you believe a child has provided us with personal information, contact us and we will take steps to delete it.
We do not knowingly “sell” or “share” data of individuals under 16 years old, as defined under applicable laws.
8. Security and Data Retention
While we implement industry-standard security measures, no system is completely secure, and we cannot guarantee absolute protection. Data transmitted over the internet may not be secure during transfer.
We retain personal information only as long as necessary for the purposes described in this policy, to fulfill legal obligations, resolve disputes, enforce agreements, or maintain account functionality.
9. Your Rights and Choices
Depending on your location, you may have the following rights:
• Right to Access / Know
Request access to personal information we hold about you.
• Right to Delete
Request deletion of your personal information, subject to certain exceptions.
• Right to Correct
Request correction of inaccurate personal information.
• Right to Data Portability
Request a copy of your personal information in a portable format.
• Marketing Preferences
You may unsubscribe from marketing emails at any time.
We may continue to send non-promotional emails such as order updates.
Additional Rights for UK and EEA Residents
Subject to applicable law:
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent (without affecting previous lawful processing)
You may submit requests through the Services or by contacting us directly. We may need to verify your identity. You may also designate an authorized agent where permitted.
We will not discriminate against you for exercising your rights.
For Shopify-controlled data, visit:
https://privacy.shopify.com/en
10. Complaints
If you have concerns about our processing of your personal information, please contact us.
Depending on your location, you may have the right to file a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities is available online.
11. International Data Transfers
Your personal information may be transferred to, stored in, or processed in countries outside your own. When transferring personal information outside the EEA or UK, we rely on recognized legal mechanisms such as Standard Contractual Clauses or equivalent safeguards, unless the destination country has been deemed adequate.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational changes, legal requirements, or other reasons. Updates will be posted on this page with a revised “Last Updated” date. Additional notice may be provided as required by law.
13. Contact Us
If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us:
Email: info@badbeatbasement.com
For the purposes of applicable data protection laws, Bad Beat Basement is the data controller of your personal information.